CASE HISTORY

CASE HISTORY



CASE ONE



“INDIA – Automotive”

BUSINESS AREA

Market: India

Field: automotive

ACTION PLAN

Analysis

  • Systematic identification of the target audience with the aim of developing contacts with operational efficacy and efficiency.
  • Study and development on the most efficient cultural way of enhancing the unique aspects of the project.

COMPANY PROFILE

Historic Italian automotive brand that made a comeback on the market thanks to limited edition supercars with respect to the historic executive philosophy of the founder.

OPERATIONAL SCOPE

  • Ideation, organization and management of project presentations in elite, invite-only contexts, in Mumbai and New Delhi: enhancement of the technical and cultural aspects of the ‘Made in Italy’ features of the brand.
  • Collaboration with the client’s structure for the presentation of the project in Italy, as wel as the relative test drive of the supercar on a track.
  • Collaboration in India with the client’s structure for the management of all bureaucratic aspects concerning the import and certification of the supercar.

OBJECTIVE

To reach an elite of wealthy Indian businessmen and managers, enthusiasts in a niche of historic automotive brands, with the aim of enhancing the brand of the client’s company and shape a concrete commercial base.


RESULTS ACHIEVED

  • The client’s brand has become a point of reference thanks to its distinct identity and unicity within the context of the target niche market in India.
  • A solid commercial reference base was shaped, which can be used to proceed with the integrated business in the necessary bureaucratic and legislative aspects.



CASE TWO



“CHINA – Fashion”

BUSINESS AREA

Market: China

Field: men’s fashion

ACTION PLAN

Analysis

  • Company checkup and analysis of the opportunities for the Brand in China.
  • Realization of a local market research, with the aim of identifying the ideal wearability for the Oriental consumer, the price point and the optimal distribution channels.

COMPANY PROFILE

Medium-sized company operating in the field of ‘Made in Italy’ men’s fashion.

OPERATIONAL SCOPE

  • Definition of the commercial formula.
  • Identification of a commercial Partner.
  • Realization of a five-year Business Plan.
  • Search for a commercial Partner for the opening of 10 flagship stores in the major Chinese cities.

OBJECTIVE

To complete the launch of the Brand in the Chinese market, with the goal of a Joint-Venture with a Chinese Group and the realization of a program for the opening of flagship stores.


RESULTS ACHIEVED

  • Identification of a very high profile Chinese Partner, willing to open 10 flagship stores within Shopping Malls.
  • Opening of a ‘Flagship Store’ of about 140 sqm in the Golden Eagle Shopping Centre, in Shanghai.
  • Opening of two more stores in Nanjing and Pudong, in as many shopping centres. Advanced project for a fourth store in Chengdu, undergoing realization.



CASE THREE



“INDIA – Marble Industry”

BUSINESS AREA

Market: India

Field: mining (marble)

ACTION PLAN

Analysis

  • Context analysis of the Indian market of reference regarding the kinds of projects in which to best promote the types of marbles extracted: kinds of product, strategic geographic areas and reference partners, from both an operative and commercial point of view.
  • Analysis of the full operative context on site: import and transport of blocks, cutting of blocks at specific workstations, and networking stages with different kinds of use in the market.
  • Creation of an integrated business plan of the commercial development, including the opening, organization and management of an owned import office to generate credibility in the market.

COMPANY PROFILE

Small Italian business in the mining sector specialized in the extraction and sale of valuable marble from its quarries.

OPERATIONAL SCOPE

  • Setting up relations with operative and commercial B2B partners.
  • Introduction and establishment of work relationships with reference architects in projectually strategic areas.
  • Overall management of imports (including all bureaucratic stages) and relative management and supervision of the stages of exposition and commercialization, in their entirety.
  • Continued, on site commercial and operational support.

OBJECTIVE

or years, Italian marble has been a point of reference for the construction and interior design markets in India. The client’s company already had relations with the Indian market via intermediaries and agents, and was determined to implement a direct network and sales system with the aim of improving the product’s technical characteristics and marginality.


RESULTS ACHIEVED

  • Established an efficient channel of direct sales with India.
  • Implemented more direct and deep sectoral B2B relations, which have led the company to better understand and serve the complexity and potential of the market.



CASE FOUR



“EUROPE – Fashion”

BUSINESS AREA

Market: Europe

Field: fashion

ACTION PLAN

Analysis

  • Company checkup and definition of the system’s potential in the European market.
  • Identification of the best business formula based on fiscal planning, with consideration of legislative, bureaucratic and fiscal factors on a European level.
  • Definition of the commercial formula to be employed.
  • Realization of detailed Business Plan per market.

COMPANY PROFILE

Canadian company operating online in the field of men’s tailor made fashion. Thanks to an innovative software and algorithm, the company is capable of detecting the exact body measurements of the client through two simple pictures, taken with a mobile device. The suit is then handmade based on the detected measurements.

OPERATIONAL SCOPE

  • Realization of an operational strategy in franchising, with the identification of a Master- Franchisee for the chosen countries.
  • Resolution of logistics issues connected to the returns of suits that are non-compliant and setup of a localized system for quick repairs.
  • Realization of Web Marketing strategies for the interested countries, also concerning Social Media, and creation of a pop-up store in the main European Department Stores.
  • Support in the development of a production system in China, with the use of Italian fabrics.
  • Assistance and operational support across Europe for the realization of the commercial plan.

OBJECTIVE

To open up the company’s online sales to the European market.


RESULTS ACHIEVED

  • Assistance in the establishment of a parent company in Luxembourg.
  • Drafting of the commercial plan.
  • Creation of a network of ‘Made in Italy’ textile suppliers.
  • Newsroom.



CASE FIVE



“CHINA – Fashion Luxury Shoes”

BUSINESS AREA

Market: China

Field: fashion

ACTION PLAN

Analysis

  • Company checkup and analysis of the opportunities for the Brand in China.
  • Realization of a local market research, with the aim of analyzing competitors and their distribution strategies.

COMPANY PROFILE

Luxembourg-based group present with a company operating in Italy, UK, and USA, with a leading brand in the field of luxury ‘Made in Italy’ footwear.

OPERATIONAL SCOPE

  • Establish a sales formula, based on offline activities (creation of flagship stores in the 10 main Chinese cities) and online (creation of a digital platform, integrated with WeChat), via an ‘omnichannel’ strategy.
  • Realization of a five-year Business Plan, for both online and offline activities.
  • Definition of the communication strategy.
  • Identification of a commercial and financial Partner.

OBJECTIVE

To realize the launch of the Brand in the Chinese market, with the conclusion of a Joint-Venture with a Chinese Group and the realization of a program for the opening of flagship stores.


RESULTS ACHIEVED

  • Definition of the commercial plan.
  • Identification of a very high profile Chinese partner, willing to invest about 10 million euro for the development of the Brand in China.



CASE SIX



“INDIA & EMIRATES – Fashion Shoes”

BUSINESS AREA

Markets: India and UAE

Field: footwear / fashion

ACTION PLAN

Analysis

  • Company check-up and identification of its potential in the context of internationalization. 
  • Field analysis of the two markets with the greatest development potential (India & UAE).
  • Define action plans focused on the improvement of the product within the characteristics of the reference markets.

COMPANY PROFILE

Small Italian company operating in the footwear sector; active in the Italian market and, to a minor extent, in European markets.

OPERATIONAL SCOPE

  • Strategic analysis of market segments, to be carried out with relative territorial mapping done in the field.
  • Analysis of all legislative, bureaucratic, and physical factors concerning the operative implementation of the commercial plans.
  • Identification and development of the relationships with potential distributors, resellers, clients, promoters and market influencers.
  • Continued, on site commercial and operational support.

OBJECTIVE

To increase sales in extra-EU markets with high growth potential.


RESULTS ACHIEVED

  • Structured definition of the commercial development project by participating at target niche fairs.
  • Contextualization of the products in the markets.
  • Identification of and active collaboration with distributors and resellers specialized in different geographic areas.
  • Opening of sales points in said markets and relations with resellers and distributors.



CASE SEVEN



“ITALY – Hotel Industry”

BUSINESS AREA

Assistance to a multinational group for the acquisition of a hotel complex in Italy.

ACTION PLAN

  • Real estate, fiscal, financial and legal due diligence, and subsequent business, fiscal and financial assistance for the setup of the acquisition. 

PROFILO AZIENDALE

Multinational group specialized in the management of luxury hotels and structures.

OPERATIONAL SCOPE

Due diligence immobiliare,  fiscale,   finanziaria e legale  e successiva  assistenza societaria, fiscale  e finanziaria per l’impostazione dell’acquisizione

OBJECTIVE

To obtain precise information on all aspects of the complex company and corporate reality, and define a correct plan for the acquisition from a business, a financial and a physical point of view.


RESULTS ACHIEVED

  • The client has achieved all of the steps necessary to make a decision regarding the important investment to be made.



CASE EIGHT



“INDIA – Food Industry”

BUSINESS AREA

Market: India

Field: food

ACTION PLAN

Analysis

  • In-depth field analysis of the dairy techniques traditionally employed and of the potential of the practical application of the innovative procedures proposed by the client’s company.
  • Detailed reports on the production dynamics of the reference market, based on an economic and operational point of view.
  • Market analysis with regards to the decision dynamics concerning the target sector from the point of view of the dairy farms and cooperations.
  • Define action plans in the field aimed at introducing, enhancing and culturally contextualizing the innovative solutions proposed by the client’s company.

COMPANY PROFILE

Small Italian company operating in the sectors of consultancies and production of natural food additives (in particular in dairy).

OPERATIONAL SCOPE

  • Identification and management of all bureaucratic steps involved in the achievement of a specific federal license from the Indian Ministry of Food concerning the client’s natural additive.
  • Import of samples necessary for the tests by potential clients pertaining to different sized businesses.
  • Carrying out of demonstrative tests to address the increases in production.
  • Analysis of all of the legislative, bureaucratic and physical aspects regarding the operational implementation of commercial plans.
  • Identification and development of the relation with potential distributors and users of the solutions proposed by the client’s company.
  • Continued, on site commercial and operational support.

OBJECTIVE

Internationally renowned company that has perfected and produced its own solutions. Need to capitalize on the existing developed know-how by proposing it in an efficient manner to the complex Indian dairy sector, which records the highest milk production in the world as well as a greatly conservative approach. The company had a solution that would increase milk production for making the most traditionally diffused cheese in India by 20-30%.


RESULTS ACHIEVED

  • Efficient introduction of the innovative solutions with respect to a market that is increasingly destined to express unique growth potential for the company.
  • Identification and active collaboration with on site distributors and users, aimed at developing projects in constant growth in the middle to long term.
  • Setup of a strategic and operative management system (in all aspects: legal, customs, and economic) with continued, on site assistance that allows to build a solid base for company growth.